Can you think of a more important element in business than language? It is the most simple and basic factor that every other variable is based on. And in today’s world, your native language might not be enough to keep things competitive. To be able to stand out and get ahead in the game, your company needs translation and localization services to expand the business into new markets. Turkey had been growing like a gem for the investors and with its growing strength and young population, a place to consider. Whatever your field of business is, we believe that an entrance into the Turkish market will be more than beneficial. If you are a small business or a startup company, Turkey has the power to bring you to the top. To get more information on investment opportunities you may visit the Turkish Investment Office Website here: http://www.invest.gov.tr/en-US
Reach a New Market
To reach a new market is not the easiest business step. But I leave your business decisions to you and continue my article as if you’ve already decided to take the journey.
When you make your research about Turkey, you will see that half of the population is under 30 years old which creates both a great customer and labor base. But to reach them, your company has a barrier to overcome, the barrier of language. Speaking English is not one of the good-features of Turkish people. Only a few percent of Turkish population are fluent in English and among those, even fewer percent chooses to work in English. So, when you are trying to sell your products over your website, you need to speak the same language. Your website needs localization, your product pages need Turkish information. In addition to this, Turkish people would always choose to buy a product that has a manual or guide written in Turkish. Results of a research done by Common Sense Advisory prove that 56.2% of consumers place more importance in learning about a product described in their own language than the product’s price.
Consider Turkish Translation as an Investment
But don’t let this scare you. Many small and medium size business owners think that translation and localization services are extra costs for the company. I believe, this is your chance to outgrow those who think this way. While your competitors stay local, you will be able to sell your products in a place you’ve probably never seen before. (by the way, you should see Turkey even if you don’t invest. That would be an investment for your inner-peace) Visionary business owners believe language is a significant investment that would lead to great opportunities. Creating a budget for Turkish translation and localization services, your company’s profile may shift drastically.
Your Company Profile
Apart from boosting your sales in a new market, translating your website into another language also improves your company’s image. Your reputation will get higher every day, and this will affect your local sales too. Your brand’s visibility both online and offline will be greater than your competitor.
Consider Turkish translation and localization services as an investment for your company. This business strategy will start to pay back in no-time, and you will be looking for other markets to conquer. And all of these, begins with a “simple” translation work.